2D barcodes, including QR codes and DataMatrix codes, are compact codes that can store a large amount of data in a small footprint. They’re quickly becoming the go-to format for manufacturers who need smarter traceability, better supply chain visibility, or direct customer engagement.
At Reynolds, we help New Zealand businesses print high-quality, scannable 2D codes directly onto products, labels and cartons – quickly and reliably. Whether you’re adding a GS1-compliant QR code for export, a DataMatrix for traceability, or a branded code for promotions, we’ll help you get it right from print to scan.
2D barcodes are barcodes that store information both horizontally and vertically, unlike traditional 1D barcodes that hold data in a single line. This means they can hold significantly more information than linear barcodes.
Popular formats include:
2D barcodes can encode:
As traceability standards continue to evolve, 2D codes are fast becoming the new normal. They're already used extensively in industries like pharmaceuticals, fresh produce and retail, supporting:
New Zealand businesses are increasingly adopting QR codes and DataMatrix to future-proof operations, meet export standards and engage customers more directly.
Reynolds offers a range of flexible, advanced coding technologies that can produce high-resolution, scannable 2D barcodes at speed on cartons, labels, film, glass, and more.
Common printing solutions include:
We'll help you choose the right tech based on your packaging type, production speed and industry requirements.
Printing the code is only part of the picture. The data behind it also needs to be accurate and compliant. Reynolds can support you with:
Whether you're adding basic QR codes or rolling out a full digital traceability program, we’ll help you get it right from the start.
Submit a quick quote request and one of our product specialists will action your request within 24hrs!
