The key advantage of 2D barcodes is simple: they can carry a large amount of information in a small space. But the benefits go far beyond that. From better traceability to improved consumer trust, 2D barcodes open new opportunities across the entire supply chain.
Save on packaging space: Because 2D barcodes are compact, you can embed more data without taking up more real estate on-pack. That means you have more room for branding, product messaging, and compliance – all in one barcode.
Improve traceability and recall management: 2D barcodes support item-level traceability, including variable data like batch numbers, serial numbers, and use-by dates. This enables faster, more precise recalls, reducing risk, cost, and waste.
Give retailers more control: 2D barcodes let retailers access more information about the product at point-of-sale and beyond. That can include weight, pricing, expiry dates, and more, helping with stock rotation, inventory accuracy, and compliance.
Support product authentication: By encoding product-specific data, 2D barcodes help customers verify that a product is genuine. This builds trust and protects your brand from counterfeiting, especially in overseas markets.
Help reduce food waste: More accurate data on expiry and best-before dates allows for better stock management and rotation in-store. That means fresher products for consumers and less food going to landfill.
